Discuss the bases for micro-segmentation.
Question 2The process of data gathering is generally referred to as:
A) research.
B) discovery.
C) analytics.
D) reporting.
E) investigation.
Question 3What do manufacturers of household appliances need to be aware of in foreign markets?
a. Leverage
b. Altitude
c. Electrical differences
d. Post industrial stratification
Question 4When demand exceeds supply, a buyer's market exists, and prices generally decrease.
a. True
b. False
Indicate whether the statement is true or false
Question 5Sylvan Learning Center's ad stressing its pride in being the world leader in supplementary education is an example of:
a. Expert power.
b. Reward power.
c. Referent power.
d. Coercive power.
e. Legitimate power.
Question 6Discuss the criteria used in macro-segmentation.
Question 7Evaluation is important for measuring social media because
A) It delivers impressive results without much effort
B) Social media measurement is still in the experimental stage
C) It is a form of ROI measurement
D) It allows brands to confirm or adjust KPIs
E) It allows brands to assess the impact and value of their social media marketing programs
Question 8Which of the following means using a foreign-language name for a brand?
a. Transculture
b. Transparency
c. Transliteration
d. Translation
Question 9In general, low-value generics in which a competitive market with many potential suppliers exists should emphasize total delivered price.
a. True
b. False
Indicate whether the statement is true or false
Question 10With regard to coercive power, available evidence suggests that:
a. Coercive power should be used to force channel members to stay within designated territories.
b. Coercive power should be the first type of power used to obtain channel member cooperation.
c. The use of coercive power is likely to lead to a higher incidence of conflict in the channel.
d. The use of coercive power is likely to increase the stability and viability of the channel.
e. Coercive power is often used by smaller companies in the marketing channel.
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