From a marketing channels perspective, social networking has:
a. Caused consumers to make poor product choices.
b. Not lived up to the expectations that the Internet would allow consumers to be better informed.
c. Helped consumers make better product choices but has had no effect on their channel choices.
d. It has made consumers more demanding about the channels they choose.
e. All of the above.
Question 2At which level of the strategic plan are decisions made regarding which consumer segments to target, within each country?
a. Corporate level c. Product level
b. Division level d. Business unit level
Question 3The term No Follow means that an article has been penalized by search engines and is omitted from search engine results.
Indicate whether the statement is true or false
Question 4A major concern of governments is the concept of transfer of profit from the new foreign market back to the domestic country. What is the term used for this transfer?
a. Profit repatriation
b. Domestic sharing
c. Currency liquidation
d. Credit acceptance
Question 5Insurance protection for international shipments is optional because oceangoing carrier liability is generally unlimited.
a. True
b. False
Indicate whether the statement is true or false
Question 6___________ is the term that refers to interaction in networks comprised of individuals or organizations that are linked together based on some type of common interest.
a. Globalization.
b. Consumer mobility and connectedness.
c. Demographics.
d. Social networking.
e. The Green Movement.
Question 7At which level of the strategic plan is a marketing plan is developed for achieving brand or product line objectives?
a. Corporate level c. Product level
b. Division level d. Business unit level
Question 8Describe the role of mobile in the future of social commerce.
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