This division centralizes in one entity, with or without separate incorporation, and accepts all of the responsibility for international activities.
a. Central division
b. Sales division
c. International division
d. Organizational division
Question 2Which of the following is not one of Deming's 14 points?
a. Encourage education and self-improvement.
b. Take action.
c. Institute leadership.
d. Optimize the efforts of teams.
e. Utilize numerical quotas and measurement by objective to motivate management.
Question 3Why is it considered important to focus on the buyer persona?
A) They spend the most time on social media.
B) They react differently to messaging objectives than other persona profiles.
C) They are the ones who make the purchasing decisions.
D) They reflect the ideal demographic profile.
E) They spend the least time on social media.
Question 4In the very early stages of international involvement:
a. huge organizational adjustment takes place.
b. domestic operations assume responsibility for international marketing activities.
c. consolidation of information and authority over international sales is necessary.
d. the share of international operations in the sales of the corporation initially is high.
Question 5Which of the following is not one of Deming's 14 points?
a. Create a vision and demonstrate commitment.
b. Utilize fear to motive workers.
c. Improve constantly and forever.
d. Optimize the efforts of teams.
e. Remove barriers to pride in workmanship.
Question 6The only major platform to offer data based targeting options to brand pages is:
A) Facebook.
B) Twitter.
C) LinkedIn.
D) Pinterest.
E) None of these; no platform offers this.
Question 7In the little or no formal organization structure, what happens to transactions?
a. They are coordinated formally
b. There is intense structure
c. They are handled on a case-by-case basis
d. Cases are coordinated through standardization
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