One of the side benefits for international marketers that have been able to globalize is that ...

One of the side benefits for international marketers that have been able to globalize is that customer service is:
 a. concentrated rather than being in all country markets.
  b. not required because customers do not need service.
  c. government control of customer service requirements.
  d. subsidized by customer service activities in the U.S.

Question 2

The TQM-focused organization must look at increasing process variation and seeking innovation in both product and process.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

One of the goals of globalization is to reduce costs by:
 a. charging a lot more for product sold.
  b. using a skimming technique of increasing prices for brand name merchandise.
  c. collecting unnecessary surplus and dumping it in receptive markets.
  d. pooling production or exploiting factor costs or capabilities.

Question 4

Working with more suppliers allows the supply manager to concentrate on building trusting, collaborative relationships and supplier loyalty while improving quality in purchased goods and services.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

The ____ approach seeks uniformity, especially in elements that are strategic in nature, but also takes care to localize necessary tactical elements.
 a. cost saving
  b. peripheral
  c. glocalization
  d. expanded

Question 6

The lowest purchase price of an item may be important in the short run for supply management but may cause increased costs somewhere else in the production system over the long run: excessive scrap and rework, defective products, greater warranty claims, and so on.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

The recognition that groups within markets differ sufficiently enough to warrant individual marketing mixes is known as:
 a. targeting.
  b. positioning.
  c. diversification.
  d. segmentation.