Give three examples of consumer sales promotions. ...

Give three examples of consumer sales promotions.

Question 2

_____ focuses attention on the outcomes the customer wants, not on the precise configuration of the product or service.
 a. Description by industry standard
 b. Description by brand
 c. Description by specification
 d. Description by performance characteristics
  e. Description by market grade

Question 3

How is publicity different from other types of promotion?

Question 4

_____ can cover such characteristics as the materials used, the manufacturing or service steps required, and even the physical dimensions of the product.
 a. Description by market grade
 b. Description by specification
 c. Description by brand
 d. Description by industry standard
 e. Description by performance characteristics

Question 5

What does damage control mean?

Question 6

_____ is might be the best choice for standard items, where the requirements are well understood and there is common agreement between supply chain partners about what certain terms mean.
 a. Description by market grade
 b. Description by brand
 c. Description by performance characteristics
  d. Use of prototypes
 e. Description by specification

Question 7

A(n) __________ is a promotion where a few online mentions turn into a real buzz about a movie and propel it into a mega hit.
 Fill in the blank(s) with correct word

Question 8

_____ is used when a product or service is proprietary or when there is a perceived advantage to using a particular supplier's products or services.
 a. Description by market grade
 b. Description by industry standard
 c. Description by specification
 d. Description by performance characteristics
  e. Description by brand

Question 9

By working closely with a customer face-to-face, a good salesperson can read the customer's __________, or non-spoken signals.
 Fill in the blank(s) with correct word