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What is the difference between trade sales promotions and consumer sales promoti

goji.go

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12 years ago

What is the difference between trade sales promotions and consumer sales promoti

What is the difference between trade sales promotions and consumer sales promotions?

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Diesel

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bbb

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12 years ago

The whole idea behind all sales promotions is to generate interest and excitement around a product. Any incentives to push a product through the distribution system to final consumers are called trade (or business-to-business) sales promotions. Consumer sales promotions are aimed at the end users, or final consumers. Consumer sales promotions are intended to increase demand for a good or a service by providing that extra incentive to tip consumers in favor of a specific brand.

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