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goji.go goji.go
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11 years ago
What is the difference between trade sales promotions and consumer sales promotions?
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Diesel

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bbb
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#1
11 years ago
The whole idea behind all sales promotions is to generate interest and excitement around a product. Any incentives to push a product through the distribution system to final consumers are called trade (or business-to-business) sales promotions. Consumer sales promotions are aimed at the end users, or final consumers. Consumer sales promotions are intended to increase demand for a good or a service by providing that extra incentive to tip consumers in favor of a specific brand.
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