Mystery guests are sometimes hired to determine how well companies are performing customer service.
a. True
b. False
Indicate whether the statement is true or false
Question 2Teenagers in the United States spend billions of dollars annually, making them a desirable target market.
a. True
b. False
Indicate whether the statement is true or false
Question 3The best strategy for a business to rise above the competition is to provide uncompromising, outstanding customer service.
a. True
b. False
Indicate whether the statement is true or false
Question 4Economic uncertainty has a direct impact on consumer purchases.
a. True
b. False
Indicate whether the statement is true or false
Question 5Physiological needs include recognition and respect from others.
a. True
b. False
Indicate whether the statement is true or false
Question 6Companies that have a comparative advantage are able to pass savings to their customers in the form of lower prices.
a. True
b. False
Indicate whether the statement is true or false
Question 7Two major goals of marketing are to determine what consumers want and how much they are willing to pay.
a. True
b. False
Indicate whether the statement is true or false
Question 8Young families often spend entertainment dollars to attend sporting events for their children.
a. True
b. False
Indicate whether the statement is true or false
Question 9Producers are the driving force behind the marketing concept.
a. True
b. False
Indicate whether the statement is true or false
Question 10The increased standard of living in the United States has resulted in less discretionary income for consumers.
a. True
b. False
Indicate whether the statement is true or false
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