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emilytren emilytren
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6 years ago
Ethnographic methods would be the most appropriate research methodology if the managers of Arm & Hammer Baking Soda wanted some ideas as to different ways customers use Arm & Hammer Baking Soda in their homes?
 a. True
  b. False

Question 2

One of the major difficulties experienced with projective methods arises
 a. in the interpretations of the replies.
  b. when trying to secure the respondent's cooperation.
  c. in the lack of experience of the respondents with these techniques.
  d. in the distorted frame of reference of the interviewers.
  e. there are no problems with projective methods.
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ssssawwssssaww
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6 years ago
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emilytren Author
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#2
6 years ago
Brilliant
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