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te3la te3la
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7 years ago
Which of the following is a disadvantage of observation and ethnographic research methods?
A) They are types of quantitative research.
B) They do not allow the observer to understand the daily lives of participants.
C) They require large numbers of participants.
D) They do not provide insight into the participants' motives.
E) They reveal what people actually do instead of what they say they do.
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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