A successful persuasive message typically takes more space than a direct message because proving a case requires evidence.
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Ques. 2An effective opener for a press release might be WB Lending Corporation supports the community by sponsoring Dunwoody Elementary School's Read-to-Learn Program.
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Ques. 3An effective press release aims to appeal to a wide audience rather than focusing on a targeted audience.
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Ques. 4Social media are well suited for overt selling.
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Ques. 5Businesses should send e-mail marketing messages only to recipients who have given permission.
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Ques. 6E-mail marketing is less expensive than direct-mail marketing.
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Ques. 7A P.S. (postscript) is an effective location for your strongest motivator in a sales message.
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Ques. 8An effective way of dealing with price is to delay mentioning it until after you've created a desire for the product or service.
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