Persuasive messages often follow a specialized four-phase format called the
A) PDQ plan.
B) AIDA model.
C) ASAP model.
D) DEFF approach.
E) direct, indirect, emotional and logical appeal plan.
Ques. 2Addressing alternative positions in a persuasive message
A) enhances your credibility and can strengthen your argument.
B) weakens your argument, unless you use an aggressive tone.
C) shows that you lack confidence in your opinions.
D) is effective only with controversial subjects.
E) requires that you use the direct approach.
Ques. 3The process of ________ works from a generalization to a specific conclusion.
A) intuitive reasoning
B) deductive reasoning
C) conventional reasoning
D) inductive reasoning
E) emotional appeal
Ques. 4When writing persuasive messages, one way to avoid faulty logic is to
A) avoid induction.
B) avoid deduction.
C) avoid praising your opponent.
D) avoid hasty generalizations.
E) simplify a complex issue to either/or choices.
Ques. 5One way to overcome audience resistance to your message is to
A) use the hard-sell approach.
B) address possible concerns that your audience has.
C) emphasize the positive.
D) indicate the competition is not worth addressing.
E) speak negatively about the competition.
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