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coffee_tea_me coffee_tea_me
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6 years ago
The following question relates to the concept of ________: What would the value of the brand-specific mention be if it had come through a paid advertising placement rather than a volunteered comment?
A) media democratization
B) media multiplexity
C) ad equivalency value
D) social capital
E) two-step flow model of influence
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marketingurumarketinguru
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6 years ago
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