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Home Q & A Board Other Fields Homework Help Business Management
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5 years ago
The use of customer loyalty programs by a hotel chain that grants rewards, such as room upgrades and free rooms to loyal customers, is an important part of ________.
A) the total retail experience
B) relationship retailing
C) customer service
D) the retailing concept
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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