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A major retailer studied the image of two of its units, a discount specialty store chain and an upscale specialty store chain, using a store positioning map technique. Each chain's images were clustered in separate quadrants. Which statement best explains this phenomenon?
A) Each chain has a distinct image.
B) Both chains appeal to the mass market.
C) Both chains appeal to the same target market.
D) Both chains are perceived as being upscale.
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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