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A direct marketer can best respond to the increases in paper costs by ________.
A) reducing the height and width of the catalog and lowering the size of all photographs proportionately
B) using less costly grades of paper for photographs
C) recommending a Web site for additional information
D) purchasing recycled paper to appeal to ecologists, despite the still higher costs
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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