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6 years ago
A direct marketer determined that its customers' high levels of dissatisfaction with the firm concerned late delivery, the wrong items being delivered, or items arriving in defective condition due to being damaged in transit. These complaints concern which direct marketing strategy?
A) order fulfillment
B) customer response
C) measuring results
D) customer contact
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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