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While a direct marketer's overall response rate is good, its average purchase amount per catalog is below average. Most of its orders were placed by phone. The direct marketer should ________.
A) train its telephone-based personnel to cross-sell merchandise
B) utilize smaller catalogs for new contacts
C) utilize larger catalogs for regular customers
D) encourage customers to mail in their orders
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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