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Which type of target market strategy is most likely to be used by a diversified retailer?

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Which type of target market strategy is most likely to be used by a diversified retailer?

Which type of target market strategy is most likely to be used by a diversified retailer?
A) niche strategy
B) mass market
C) differentiated marketing
D) concentrated marketing

Textbook

Retail Management: A Strategic Approach

Retail Management: A Strategic Approach

Edition: 13^th

Authors: Berman, Evans, Chatterjee

Read 73 times

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