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Biggie_smalls Biggie_smalls
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6 years ago
Bristol Jones is the owner of a women's shoe store in Wainscot, PA. Her store has been extremely successful selling high-end shoes to the adult market in Wainscot. Management is looking to grow revenues and is considering offering men's shoes as well. What is your advice to Ms. Jones that she consider before taking on this new product line?
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#1
6 years ago
 Ms. Jones should conduct an environmental analysis in order to better understand the forces that may help or deter this strategic change. What is most important is her understanding her customer demographics, social trends and interest in men's high-end shoes, economic ability to pay for such shoes, competitors in the same market, customer demands and quality values, etc.
Biggie_smalls Author
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#2
6 years ago
Brilliant
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