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logiol22 logiol22
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Posts: 699
6 years ago
A company that succeeds in global marketing:
A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets.
B) customizes special products for each world country or region.
C) creates both standardized and localized products.
D) nurtures an ethnocentric management orientation.
E) uses localized products only.
Textbook 
Governmental and Nonprofit Accounting

Governmental and Nonprofit Accounting


Edition: 11th
Authors:
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apuchicandoapuchicando
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Posts: 349
Rep: 3 0
6 years ago
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