A firm investing to create one product because that investment could lead to the development of ...

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A firm investing to create one product because that investment could lead to the development of ...

A firm investing to create one product because that investment could lead to the development of other products in the future is an example of the option to ________.
A) defer
B) grow
C) contract
D) expand

Textbook

Strategic Management and Competitive Advantage: Concepts and Cases

Edition: 6^th

Authors: Barney, Hesterly

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