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5 years ago
Define customer service. List the three major activities associated with this phase of personal selling.
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5 years ago
Customer service is defined as all of those activities that enhance or facilitate the sale and use of one’s product or service. The activities associated with customer service are: (1) suggestion selling, (2) delivery and installation, (3) assistance with a warranty or service contract, (4) securing credit arrangements, (5) postsale follow-up calls, and (6) adding value with follow-through.
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