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6 months ago
How can the news media help in bringing notice to nonmarket issues?
Textbook 

Business and Its Environment


Edition: 7th
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6 months ago
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In addition to serving as an arena in which nonmarket issues are addressed, the news media plays an important role in identifying nonmarket issues and placing issues on the agendas of firms. Media coverage can
 Alert the public, activists, interest groups, and government officeholders to nonmarket issues.
 Raise concerns about the policies and practices of firms.
 Provide information about the likely effects of alternative courses of action.
 Reduce the costs of collective action.
 Enhance a nonmarket strategy by conveying information provided by a firm or interest group.
 Represent interests and principles consistent with the news media's perception of its role in society.
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