Ountry of Origin Assignment The country-of-origin (COO) effect, also known as the made-in image a

ountry of Origin Assignment
The
country-of-origin
(COO) effect, also known as the made-in image and the
nationality bias, is a psychological
effect
 describing how consumers' attitudes,
perceptions and purchasing decisions are influenced by products'
country of
origin
labeling. It could be positive or negative!
So, it is different from cultural symbol. For example:
Eiffel Tower is a cultural symbol of France, whereas France enjoy positive COO
in perfume.
Assignment
:
You will explore both positive and negative COO associated with 6 prominent countries.
1.Italy       2. France       3. India        4. Australia      5. Germany        6. Switzerland
Example: CoO associated with England
Positive:  Financial service, chocolate, law, love for the animal,
Negative: food, bad teeth, too formal
Cultural symbol: Big Ben, James Bond, Queen/King, Parliamentary Democracy, Soccer,
Sherlock Holmes, Red Telephone box, Union Jack.