25. The Berry and Dale advertising agency has proposed a new campaign for Bayer Aspirin to ove

25. The Berry and Dale advertising agency has proposed a new campaign for Bayer Aspirin to       overcome the public’s tendency to “tune out” Bayer commercials. The proposed technique will       be to create ten different 15-second spots that all demonstrate reasons for using Bayer       Aspirin. Which of the following theories of message communication is the agency trying to       account for in its proposal for Bayer Aspirin?
a. the theory of reasoned action b. the two-factor theory c. the balanced communication theory d. the trait-factor theory