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pboehi pboehi
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6 years ago
The Berry and Dale advertising agency has proposed a new campaign for Bayer Aspirin to overcome the public's tendency to "tune out" Bayer commercials. The proposed technique involves creating ten different 15-second spots that all demonstrate reasons for using Bayer Aspirin. Which of the following theories of message communication is the agency trying to account for in its proposal for Bayer Aspirin?
A) the trait-factor theory
B) the balanced communication theory
C) the two-factor theory
D) the theory of reasoned action
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RSMRSM
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#1
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6 years ago
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pboehi Author
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6 years ago
this is exactly what I needed
Marctheshark
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Yesterday
Thank you, thank you, thank you!
jmelchor77
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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