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dwilliams11 dwilliams11
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5 years ago

Question 1.

Companies that adopt and employ the marketing concept switch from being solely product centered to being more ________ centered.

• sales

• marketing

• competency

• customer

• strategy

Question 2.

________ can be seen as the development, design, and implementation of marketing programs, processes, and activities that recognizes the breadth and interdependencies of their effects.

• Holistic marketing

• Demand-centered marketing

• Relationship marketing

• Niche marketing

• Supply chain marketing
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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krobdancekrobdance
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dwilliams11 Author
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5 years ago
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