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The company's ________ can be described in terms of breadthbroad versus focused scope of business; ...

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The company's ________ can be described in terms of breadthbroad versus focused scope of business; ...

Question 1.

Another way to describe a value delivery network (partnering with specific suppliers and distributors) is to call it a ________.

• teamwork group

• cabal

• supply chain

• link to relationships

• domestic power center

Question 2.

The company's ________ can be described in terms of breadth—broad versus focused scope of business; and depth—physical versus knowledge-based capabilities.

• cognitive space

• competency space

• resource space

• core strategy

• business mission

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 105 times

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Migo7s Author

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Good timing, thanks!

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