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Home Q & A Board Other Fields Homework Help Business Marketing
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emlaai emlaai
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5 years ago

Question 1.

Successful marketing requires having capabilities such as understanding, creating, delivering, capturing, and sustaining ________.

• customer retention

• customer value

• customer loyalty

• customer perks

• customer benefits

Question 2.

Which of the three key areas of strategic planning deals specifically with devising a long-term game plan for achieving long-run objectives?

• establishing a strategy

• developing an investment portfolio

• producing a strategic fit

• creating a viable business opportunity

• expanding core competencies
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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jaded 7.jaded 7.
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5 years ago
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emlaai Author
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#2
5 years ago
Thanks for your help!
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