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The question "What is your opinion of American Airlines?" is an example of a ________ question.

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The question "What is your opinion of American Airlines?" is an example of a ________ question.

Question 1.

If a questionnaire says "Small college classes are better places to learn effectively: (choose) 1__ Strongly disagree, 2 __ Disagree, 3__ Neither agree nor disagree, 4__ Agree, 5__ Strongly agree," the researcher would be using which of the following to discover data.

• Dichotomous question

• Thematic Appreciation Test (TAT)

• Semantic differential

• Likert scale

• Multiple choice

Question 2.

The question "What is your opinion of American Airlines?" is an example of a ________ question.

• story completion

• importance scale

• rating scale

• completely unstructured

• word association

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 61 times

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