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Begonia Begonia
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5 years ago

Question 1.

In general, companies can use their databases in all of the following ways EXCEPT ________.

• to decide which customers should receive a particular offer

• to deepen customer loyalty

• to avoid serious customer mistakes

• to identify prospects

• to predict competitive strategies and plans

Question 2.

Which of the following is considered to be one of the four problems that can deter a firm from using CRM (customer relationship marketing)?

• It is very difficult to find and train database employees.

• Competitors can often hack into CRM systems.

• Long-term results of such systems are still unproven.

• Building and maintaining a customer database requires a large investment.

• Focusing too much on databases separates a company from its customers.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Steve T.Steve T.
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Begonia Author
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5 years ago
Thanks
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