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2 months ago

Question 1.

In general, companies can use their databases in all of the following ways EXCEPT ________.

• to decide which customers should receive a particular offer

• to deepen customer loyalty

• to avoid serious customer mistakes

• to identify prospects

• to predict competitive strategies and plans

Question 2.

Which of the following is considered to be one of the four problems that can deter a firm from using CRM (customer relationship marketing)?

• It is very difficult to find and train database employees.

• Competitors can often hack into CRM systems.

• Long-term results of such systems are still unproven.

• Building and maintaining a customer database requires a large investment.

• Focusing too much on databases separates a company from its customers.
Source  Download
Marketing Management
Edition: 13th
Authors:
Read 12 times
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wrote...
Posts: 166
2 months ago
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Answer 1

to predict competitive strategies and plans

Answer 2

Building and maintaining a customer database requires a large investment.
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2 months ago
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