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Begonia Begonia
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Posts: 464
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5 years ago

Question 1.

Building a database would not be worthwhile for a company in all of the following cases EXCEPT ________.

• where the cost of gathering the information is too high

• where the company already has an above average relationship with its customers

• where the product is a one-in-a-lifetime purchase

• where the unit sale is very small

• where customers show little loyalty to a brand

Question 2.

All of the following are examples of the perils of CRM EXCEPT ________.

• rolling out CRM before changing the organization to match

• stalking, not wooing, customers

• implementing CRM before creating a customer strategy

• assuming more CRM technology is better

• the enormous cost that might eventually drain significant profits from the organization
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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nick1116nick1116
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#1
Posts: 413
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5 years ago
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Begonia Author
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5 years ago
Thanks for your help!!
ouasfoudgewu
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
logbi
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2 hours ago
Helped a lot
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