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uni67 uni67
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6 years ago

Question 1.

Marketers from which of the following are most likely to use database marketing?

• An airline

• A toothpaste manufacturer

• A candy bar manufacturer

• A grand piano maker

• None of the above would use database marketing.

Question 2.

Managers who believe the customer is the company's only true "profit center" consider the traditional organization chart to be obsolete.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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cooldawg69cooldawg69
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6 years ago
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uni67 Author
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#2
6 years ago
Thank you
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