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Managers who believe the customer is the company's only true "profit center" consider the ...

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Managers who believe the customer is the company's only true "profit center" consider the ...

Question 1.

Marketers from which of the following are most likely to use database marketing?

• An airline

• A toothpaste manufacturer

• A candy bar manufacturer

• A grand piano maker

• None of the above would use database marketing.

Question 2.

Managers who believe the customer is the company's only true "profit center" consider the traditional organization chart to be obsolete.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 96 times

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cooldawg69

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uni67 Author

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Thank you

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