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david fabos david fabos
wrote...
Posts: 498
5 years ago

Question 1.

The modern customer-oriented organization chart places top management at the top of the pyramid as long as they can think like consumers.

• true

• false

Question 2.

There are two determinates of customer-perceived value: total customer benefit and total customer cost.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 87 times
1 Reply
all is normal
Replies
Answer verified by a subject expert
kirakira15kirakira15
wrote...
Posts: 373
5 years ago
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david fabos Author
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Just got PERFECT on my quiz
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Thanks for your help!!
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