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There are two determinates of customer-perceived value: total customer benefit and total customer cost.

david fabos

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There are two determinates of customer-perceived value: total customer benefit and total customer cost.

Question 1.

The modern customer-oriented organization chart places top management at the top of the pyramid as long as they can think like consumers.

• true

• false

Question 2.

There are two determinates of customer-perceived value: total customer benefit and total customer cost.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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all is normal

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kirakira15

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More solutions for this book are available here

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You make an excellent tutor!

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