Top Posters
Since Sunday
e
5
e
4
4
d
4
R
4
o
3
p
3
t
3
3
m
3
p
3
m
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
emlaai emlaai
wrote...
Go to Answer
Posts: 443
Rep: 13 0
5 years ago
Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale whereby he has rated eight different computers on three different characteristics. Gordon has decided that for a computer to make his short-list, it must score at least a seven on his scale on all three characteristics. Describe the type of choice heuristic that Mr. Jones is using as he selects a computer.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 52 times
1 Reply
Replies
Answer verified by a subject expert
jrhome1985!jrhome1985!
wrote...
#1
Posts: 375
Rep: 57 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

emlaai Author
wrote...

5 years ago
Thanks for your help!!
Lourd Jenkins
wrote...

Yesterday
Brilliant ツ
vanna2014
wrote...

2 hours ago
Just got PERFECT on my quiz
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  995 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 14892
  
 4437
  
 361
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 378
Previous poll results: Where do you get your textbooks?