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LilyGal LilyGal
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5 years ago

Question 1.

One of the eight categories of buyer-seller relationships is the contractual transaction that generally shows low levels of trust, cooperation, and interaction; exchange is defined by formal contract.

• true

• false

Question 2.

In the "customer is king" category of buyer-seller relationship, the category is characterized as being one that it relatively simple where routine exchanges with moderately high levels of cooperation and information exchange occurs.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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gturgtur
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5 years ago
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LilyGal Author
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Correct Slight Smile TY
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Smart ... Thanks!
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