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dupoyjohn134 dupoyjohn134
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5 years ago

Question 1.

Increasingly, companies are finding that their markets are ________ as middle-market Americans migrate toward more premium products.

• "inverted"

• "circular"

• "hourglass shaped"

• "linear"

• "triangle shaped"

Question 2.

Which of the following statements accurately describes what demographers are calling the "boom-boom effect"?

• Baby boomers still rule the marketplace.

• Generation X and its taste for violence will dominate the market in the future.

• Companies must have success quickly or go bust.

• Products that appeal to 20-somethings also appeal to baby boomers.

• Consumers are demanding more "bang for their buck."
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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Cass S.Cass S.
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dupoyjohn134 Author
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#2
5 years ago
Appreciate the effort, thank you!
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