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Local marketing reflects a growing trend called grassroots marketing. Characterize grassroots marketing.

uni67

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Local marketing reflects a growing trend called grassroots marketing. Characterize grassroots marketing.

Question 1.

A hardware store is interested in reaching people who are characterized by the VALS system as being practical, down-to-earth, and self-sufficient who like to work with their hands, the ________ category.

• strivers

• experiencers

• believers

• survivors

• makers

Question 2.

Local marketing reflects a growing trend called grassroots marketing. Characterize grassroots marketing.

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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dnlee1

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More solutions for this book are available here

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uni67 Author

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5 years ago

Thanks for your help!!

elizabetheldrid

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Brilliant ツ

MLynneMcMillan

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2 hours ago

Smart ... Thanks!

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