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fattykay92 fattykay92
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5 years ago

Question 1.

Customers can now buy Jeep strollers and apparel, which are not manufactured by Jeep, but are instances where Jeep has received payment from the manufacturers of these products to use Jeep's brand name.  These items are considered ________.

• family products

• brand extensions

• licensed products

• subbrands

• line extensions

Question 2.

Many firms use ________ in order to take advantage of corporate-image associations such as innovativeness, expertise, and trustworthiness to directly influence consumer evaluations.

• brand revitalization

• blanket family names

• the brand discount rate

• individual names for each product

• separate family names for all products
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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samah952samah952
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5 years ago
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fattykay92 Author
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5 years ago
Helped a lot
branbran2k16
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Yesterday
Good timing, thanks!
mikeh209
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2 hours ago
Correct Slight Smile TY
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