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There are at least three key consumer desirability criteria for PODs (points-of-difference): ...

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There are at least three key consumer desirability criteria for PODs (points-of-difference): ...

Question 1.

All of the following would be considered to be among examples of negatively correlated attributes and benefits EXCEPT ________.

• powerful versus safe

• taste versus low calories

• low price versus high quality

• supply versus demand

• nutritious versus good tasting

Question 2.

There are at least three key consumer desirability criteria for PODs (points-of-difference): relevance, distinctiveness, and ________.

• nontechnological

• believability

• information content

• economy

• presentation style

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 56 times

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