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For a point-of-difference to possess ________, target consumers must find it unique and superior.

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For a point-of-difference to possess ________, target consumers must find it unique and superior.

Question 1.

Which of the following desirability criteria asks a question such as "Is the positioning preemptive, defensible, and difficult to attack?" when determining a POD (point-of-difference)?

• value orientation

• knowledgeable

• feasibility

• sustainability

• communicability

Question 2.

For a point-of-difference to possess ________, target consumers must find it unique and superior.

• believability

• communicability

• distinctiveness

• feasibility

• relevance

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 54 times

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