Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Dymondmonae Dymondmonae
wrote...
Go to Answer
Posts: 489
Rep: 9 0
5 years ago

Question 1.

All of the following would be considered to be among examples of negatively correlated attributes and benefits EXCEPT ________.

• powerful versus safe

• taste versus low calories

• low price versus high quality

• supply versus demand

• nutritious versus good tasting

Question 2.

There are at least three key consumer desirability criteria for PODs (points-of-difference): relevance, distinctiveness, and ________.

• nontechnological

• believability

• information content

• economy

• presentation style
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 40 times
2 Replies
Replies
Answer verified by a subject expert
gdchavis1gdchavis1
wrote...
#1
Posts: 410
Rep: 66 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Dymondmonae Author
wrote...
#2
5 years ago
Thanks
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1358 People Browsing
 109 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 185
  
 4428
  
 116
Your Opinion
Which 'study break' activity do you find most distracting?
Votes: 741
Previous poll results: Do you believe in global warming?