Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
avinash0312 avinash0312
wrote...
Go to Answer
Posts: 474
Rep: 7 0
5 years ago

Question 1.

When Vlasic created a cucumber 10 times larger than the traditional pickle cucumber (e.g., Hamburger Stackers), it used ________ as a means of modifying its product so additional customers might be attracted to the brand.

• packaging improvement

• idea improvement

• quality improvement

• feature improvement

• style improvement

Question 2.

Marketing programs can be modified to stimulate sales. Which of the following forms of marketing program modification might seek to speed delivery or extend more credit?

• Advertising

• Personal selling

• Distribution

• Services

• Pricing
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 50 times
1 Reply
Replies
Answer verified by a subject expert
swolfe15swolfe15
wrote...
#1
Posts: 371
Rep: 57 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

avinash0312 Author
wrote...

5 years ago
this is exactly what I needed
terriroberts96
wrote...

Yesterday
Smart ... Thanks!
Marctheshark
wrote...

2 hours ago
Thanks for your help!!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1303 People Browsing
 124 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Related Images
  
 193
  
 250
  
 230
Your Opinion
Which 'study break' activity do you find most distracting?
Votes: 741
Previous poll results: What percentage of nature vs. nurture dictates human intelligence?