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A firm must be sufficiently committed and willing to devote enough resources to create an enduring ...

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A firm must be sufficiently committed and willing to devote enough resources to create an enduring ...

Question 1.

There are three consumer desirability criteria for PODs (points-of-difference): price, value, and respectability.

• true

• false

Question 2.

A firm must be sufficiently committed and willing to devote enough resources to create an enduring positioning for its points-of-difference to be considered deliverable.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 104 times

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jackjohnson74

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More solutions for this book are available here

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suiren Author

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Appreciate the effort, thank you!

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