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Home Q & A Board Other Fields Homework Help Business Marketing
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suiren suiren
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Posts: 496
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5 years ago

Question 1.

There are three consumer desirability criteria for PODs (points-of-difference): price, value, and respectability.

• true

• false

Question 2.

A firm must be sufficiently committed and willing to devote enough resources to create an enduring positioning for its points-of-difference to be considered deliverable.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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jackjohnson74jackjohnson74
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5 years ago
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suiren Author
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#2
5 years ago
Appreciate the effort, thank you!
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