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One of the chief advantages of using the product life cycle as a forecasting procedure is that ...

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One of the chief advantages of using the product life cycle as a forecasting procedure is that ...

Question 1.

Consumers are always willing and eager to accept an "improved" product.

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Question 2.

One of the chief advantages of using the product life cycle as a forecasting procedure is that product life-cycle patterns have proven to be stable in shape and duration.

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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More solutions for this book are available here

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