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Assume that you are the marketing manager for a large appliance manufacturer. You have had five ...

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Assume that you are the marketing manager for a large appliance manufacturer. You have had five ...

Question 1.

Once a market has consolidated, it will remain consolidated until the product class dies.

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Question 2.

Assume that you are the marketing manager for a large appliance manufacturer. You have had five quarters of rapid sales growth and would like to prolong the eventual downturn that always follows periods of high growth for as long as possible. You also know that any one of six strategies for sustaining rapid market growth can be used to achieve your objective. What are the six generally accepted strategies for sustaining rapid growth in a market from which you will make your choice?

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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More solutions for this book are available here

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dillon_green23 Author

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Thank you, thank you, thank you!

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