Top Posters
Since Sunday
5
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
malabranche13 malabranche13
wrote...
Go to Answer
Posts: 478
Rep: 12 0
5 years ago

Question 1.

Consumers might not consider a travel agency truly a travel agency unless it is able to make air and hotel reservations, provide advice about leisure packages, and offer various ticket payment and delivery options.  These service elements are considered ________.

• category points-of-parity

• category points-of-difference

• competitive points-of-parity

• conceptual points-of-parity

• competitive points-of-difference

Question 2.

As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity?

• To point out competitive points-of-difference

• To globalize competitive points-of-difference

• To rationalize competitive points-of-difference

• To emphasize competitive points-of-difference

• To negate competitive points-of-difference
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 70 times
1 Reply
Replies
Answer verified by a subject expert
jesika1122jesika1122
wrote...
#1
Posts: 376
Rep: 62 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

malabranche13 Author
wrote...

5 years ago
this is exactly what I needed
macbookpro1
wrote...

Yesterday
This calls for a celebration Person Raising Both Hands in Celebration
Shassta22
wrote...

2 hours ago
You make an excellent tutor!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1366 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 303
  
 397
  
 1154
Your Opinion
Previous poll results: Does a gender wage gap exist in America?